Andreas Kaplan
- January 9, 2024
- Professor
Quick Facts
Andreas Kaplan Biography
| Name | Andreas Kaplan |
| Birthday | Oct 5 |
| Birth Year | 1977 |
| Place Of Birth | Munich |
| Birth Country | Germany |
| Birth Sign | Libra |
Andreas Kaplan is one of the most popular and richest Professor who was born on October 5, 1977 in Munich, Germany.
Andreas Marcus Kaplan (born October 5, 1977) is Professor of Marketing at the ESCP Business School. He is specialized in the areas of social media, viral marketing, and the digital world in general. Kaplan currently has the rector’s position of ESCP Business School Berlin. Previously, he acted as the School’s Dean for Academic Affairs / Provost and before as its Director of Brand and Communications. Moreover, Kaplan was elected Head of the Faculty’s marketing department.
Kaplan started doing research in the areas of mass customization, innovation, customer lifetime valuation, and relationship marketing. Since then his research mainly deals with analyzing and decrypting the digital sphere. With 24 000 citations on Google Scholar, Professor Kaplan was counted amongst the Top 50 Business and Management authors in the world according to John Wiley & Sons. Kaplan received the annual Best Article Award from Business Horizons, sponsored by Elsevier, for his 2012 paper “If you love something, let it go mobile: Mobile marketing and mobile social media 4×4”. In particular, his 2010 article co-authored with Michael Haenlein “Users of the world, unite! The challenges and opportunities of social media” published in Business Horizons is widely cited (over 17,000 times on Google Scholar and over 5,000 times in Scopus) and known in the field. This seminal article “Users of the World, Unite!” recurrently achieved first place in Science Direct’s annual list of the 25 most downloaded publications across all 24 core subject areas covered in Science Direct, ranging from Management to Engineering, Psychology, or Neuroscience and thus was downloaded more often than any other of the approximately 13.4 million papers in the collection.
Andreas Kaplan Net Worth
| Net Worth | $5 Million |
| Source Of Income | Professor |
| House | Living in own house. |
Andreas Kaplan is one of the richest Professor from Germany. According to our analysis, Wikipedia, Forbes & Business Insider, Andreas Kaplan 's net worth $5 Million. (Last Update: December 11, 2023)
Kaplan was born on October 5, 1977, and grew up in Munich, Germany. His mother is Anneliese Kaplan (dressmaker) and his father is Vincenc Kaplan (locksmith).
Height, Weight & Body Measurements
Andreas Kaplan height Not available right now. Andrew weight Not Known & body measurements will update soon.
Who is Andreas Kaplan Dating?
According to our records, Andreas Kaplan is possibily single & has not been previously engaged. As of December 1, 2023, Andreas Kaplan’s is not dating anyone.
Relationships Record : We have no records of past relationships for Andreas Kaplan. You may help us to build the dating records for Andreas Kaplan!
Facts & Trivia
Andrew Ranked on the list of most popular Professor. Also ranked in the elit list of famous people born in Germany. Andreas Kaplan celebrates birthday on October 5 of every year.
Who is Andreas Kaplan?
Andreas M. Kaplan
Born| October 5, 1977 Munich
Nationality| German
Institution| ESCP Business School
Field| Marketing
What is Kaplan and haenlein?
KAPLAN. ESCP Europe Business School, France. Social media, defined as “ a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user-generated content ” (Kaplan & Haenlein, 2010, p.
What is the biggest social media platform?
With nearly 2.5 billion monthly users, Facebook is hands down the largest social media site in the world.
What are the main types of social media?
- Social Networks: Facebook, Twitter, LinkedIn.
- Media Sharing Networks: Instagram, Snapchat, YouTube.
- Discussion Forums: Reddit, Quora, Digg.
- Bookmarking & Content Curation Networks: Pinterest, Flipboard.
- Consumer Review Networks: Yelp, Zomato, TripAdvisor.
How social media is uniting the world?
Through social media, users can communicate to each other. At the same time, they can communicate with sharing pictures or images or voice messages. These social networking sites are used in the wholeworld because of their benefits. Communication is the main advantage of it.