Jennifer Aaker

Quick Facts

Full Name	Jennifer Aaker
Occupation	Author
Date Of Birth	Jan 15, 1967(1967-01-15)
Age	57
Birthplace	Palo Alto
Country	United States
Horoscope	Capricorn

Jennifer Aaker Biography

Jennifer Aaker is one of the most popular and richest Author who was born on January 15, 1967 in Palo Alto, United States. Jennifer Aaker (born 15 January 1967, California) is an American social psychologist, author, and General Atlantic Professor of Marketing at the Stanford Graduate School of Business. Best known for her research on time, money, and happiness, Aaker also focuses on the transmission of ideas through social networks, the power of story in decision making, and how to build global brands across cultures. She is the recipient of the Distinguished Scientific Achievement Award from the Society for Consumer Psychology and the Stanford Distinguished Teaching Award.

In 2010, Aaker and her husband, startup advisor Andy Smith, authored the book The Dragonfly Effect: Quick, Effective and Powerful Ways to Use Social Media to Drive Social Change. With a title inspired by the dragonfly’s unique ability to propel itself in any direction when its four wings worked in concert, the book examined the manner in which synchronized ideas can be used to create rapid transformations through social media. A literary award winner, The Dragonfly Effect has been translated into over 10 languages. In 2013, Aaker, Smith, and McCarthy published The Power of Stories, a companion to The Dragonfly Effect, which further explored social media through psychological insight and provided a hands-on tool to help companies put the model to work.

In 2002, Aaker shifted her research focus to understanding time, money, and happiness. In this work, she suggested that time is a resource that, like money, is not only important but more subjective than we think. In 2010, she published two papers with Sep Kamvar and Cassie Mogilner on the dynamic meaning of happiness. Prior research had suggested that the meaning of happiness is either similar across individuals or highly subjective and idiosyncratic. Aaker and her colleagues show that the answer lies between the two and that there is in fact a predictable shift in the meaning of happiness and how it is experienced over one’s life and even within the day or week. The research also showed that the meaning of happiness that one holds impacts the choices people make.

Jennifer Aaker Net Worth

Jennifer Aaker is one of the richest Author from United States. According to our analysis, Wikipedia, Forbes & Business Insider, Jennifer Aaker 's net worth $5 Million. (Last Update: December 11, 2023)

Aaker was born in Palo Alto, California to Kay Aaker and David Aaker, a professor and brand consultant. Aaker attended the University of California, Berkeley, where she studied under social psychologist Philip E. Tetlock and Nobel Prize winner Daniel Kahneman, receiving a Bachelor of Arts in Psychology in 1989. In 1990, Aaker began postgraduate work at Stanford Graduate School of Business, earning a Ph.D. in marketing with a minor in psychology in 1995. Her dissertation on brand personality led to the publication of three academic papers in Journal of Marketing Research and Journal of Consumer Research and won several awards.

Aaker began her academic career in 1995 as an assistant professor at the UCLA Anderson School of Management. In 1999, she returned to the Stanford Graduate School of Business as an assistant professor, was promoted to associate professor in 2001, and earned a full professorship in 2004. In 2005, Aaker was named General Atlantic Professor of Marketing. Her work has been published in scholarly journals in psychology and marketing and has been highlighted in The Economist, The New York Times, The Wall Street Journal, The Washington Post, BusinessWeek, Forbes, NPR, CBS MoneyWatch, Inc., and Science. She serves as an advisory board member for several private companies.

Height, Weight & Body Measurements

Jennifer Aaker height Not available right now. Jennifer weight Not Known & body measurements will update soon.

Who is Jennifer Aaker Dating?

According to our records, Jennifer Aaker married to Andy Smith. As of December 1, 2023, Jennifer Aaker’s is not dating anyone.

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Facts & Trivia

Jennifer Ranked on the list of most popular Author. Also ranked in the elit list of famous people born in United States. Jennifer Aaker celebrates birthday on January 15 of every year.