August Busch IV
- January 9, 2024
- Businessperson
Quick Facts
Full Name | August Busch IV |
Occupation | Businessperson |
Date Of Birth | Jun 15, 1964(1964-06-15) |
Age | 60 |
Birthplace | St. Louis |
Country | United States |
Birth City | St. Louis |
Horoscope | Gemini |
August Busch IV Biography
Name | August Busch IV |
Birthday | Jun 15 |
Birth Year | 1964 |
Place Of Birth | St. Louis |
Home Town | St. Louis |
Birth Country | United States |
Birth Sign | Gemini |
Parents | August Busch III, Susan Hornibrook |
Spouse | Kathryn Thatcher (m. 2006–2009) |
August Busch IV is one of the most popular and richest Businessperson who was born on June 15, 1964 in St. Louis, St. Louis, United States. He is a great-great-grandson of Anheuser-Busch founder Adolphus Busch, and a great-great-great-grandson of Eberhard Anheuser who originally purchased the brewery in 1860. He is the son of Susan (Hornibrook) and August Busch III, the former chairman, president and CEO of the company.
In 1994, Busch was named vice president of brand management. In 1996, he became vice president of marketing. Busch was promoted in 2000 to group vice president of marketing and wholesale operations. Under his leadership, the company emphasized more creative and often humorous advertising. In an interview with Fortune magazine, he recounted a conversation with his father August Busch III, then the company’s president and CEO, that Budweiser sales would grow only if the iconic brand’s identity was reinvented. “There was a culture weaved into the Budweiser brand… No one wanted to change it,” Busch IV told the magazine. The new advertising campaigns launched by Busch IV cemented his reputation for marketing instincts. The Budweiser and Bud Light commercials won the USA Today Super Bowl Ad Meter every year from 1999 to 2008.
The deal was worth $100 million to Busch. He also received a seat on InBev’s board for a three-year term, $10.35 million in advance, and the promise of $120,000 a month in consultancy fees, as well as a personal security team. The same month the InBev takeover was completed, Busch resigned as a director of FedEx Corp, a position he had held since 2003.
In 2004, as president of the company, Busch IV announced the brewer had purchased the 20-year naming rights to a new Busch Stadium, the home of the St. Louis Cardinals. Team owner William Dewitt Jr. said: “From the day we began planning for the new ballpark, we wanted to keep the name ‘Busch Stadium.’ August Busch IV and Anheuser-Busch share our vision for continuing that tradition for our great fans and the entire St. Louis community.” Dewitt, as part of an ownership group, had purchased the team from the brewery in 1996.
In 1989, he moved into marketing, working on the Bud Dry brand launch. Although the launch was considered a success, the product ultimately proved to be unsuccessful.
August Busch IV Net Worth
Net Worth | $5 Million |
Source Of Income | Businessperson |
House | Living in own house. |
August Busch IV is one of the richest Businessperson from United States. According to our analysis, Wikipedia, Forbes & Business Insider, August Busch IV 's net worth $5 Million. (Last Update: December 11, 2023)
August Adolphus Busch IV (born June 15, 1964) is an American businessman and former CEO of Anheuser-Busch. He was the last of the family to control the company, which was purchased in a hostile takeover in 2008 by InBev. Busch IV was known for his marketing leadership, where his history as head of the Anheuser-Busch marketing department garnered ten straight USA Today Super Bowl Ad Meter awards, as well as awards at Cannes and the Grand Clio. He also served as a director of shipping giant FedEx. Busch has been involved in a number of legal incidents during his lifetime.
At age 19, while attending the University of Arizona, Busch was in an auto accident that resulted in the death of his passenger, 21-year-old Michele Frederick, a local model and waitress. According to witnesses, Busch had left a bar early one morning with Frederick. The vehicle wrecked at a 25 mph curve known for accidents. The car flipped and Frederick flew through the sunroof and was probably killed instantly when the car rolled over her. Busch left the scene of the accident without informing anyone. When police arrived on the scene hours later, they found several empty Bud Light cans lying near the car, and inside the car a wallet with two driver’s licenses registered to Busch, and a handgun. Deputies found Busch at his Tucson townhouse 4 miles (6 km) away, with blood on his body, a sawed-off shotgun, and in a dazed condition exhibiting signs of amnesia. Busch was found to have suffered a skull fracture in the accident. After a lengthy investigation by the Pima County Sheriff’s Department in July 1984, the Pima County District Attorney announced he was not charging Busch with any wrongdoing. He said that while Busch appeared to have been speeding at 45 mph, that was not sufficient for charges, and witnesses from the bar did not report that he appeared to be drinking excessively. As part of regular procedure, police took blood and urine samples from Busch while he was in custody. These samples were to assess whether and how much he had been drinking at the time of the accident. However, the hospital lost the urine sample, and the blood sample had been run through a centrifuge, rendering it useless.
In 2002, Busch (and other family members) were passed over when the company named Patrick Stokes as its first non-family president and CEO. Busch’s father had said that he owns 1% of the stock and that the “board of directors calls the shots” at the company.
Height, Weight & Body Measurements
August Busch IV height Not available right now. August weight Not Known & body measurements will update soon.
Who is August Busch IV Dating?
According to our records, August Busch IV married to Kathryn Thatcher (m. 2006–2009). As of December 1, 2023, August Busch IV’s is not dating anyone.
Relationships Record : We have no records of past relationships for August Busch IV. You may help us to build the dating records for August Busch IV!
Less than 18 months into Busch’s tenure, rumors circulated that InBev was attempting to buy the company. In April 2008, Busch told beer distributors that Anheuser-Busch would never be bought “on my watch.” A-B stock had closed at $49.20 on April 30, 2008. InBev offered $65 per share in June, and Busch refused. Prior to InBev’s offer, A-B’s stock had never been higher than $51.97. In hopes of keeping its independence, Busch proposed acquiring the remaining 50% it did not own of Grupo Modelo. InBev then said it would not include Busch in the new company board, but would include his uncle Adolphus Busch IV, who had favored the deal. Eventually InBev sweetened its bid to $70 per share and kept Busch on the board.
Facts & Trivia
August Ranked on the list of most popular Businessperson. Also ranked in the elit list of famous people born in United States. August Busch IV celebrates birthday on June 15 of every year.
On April 20, 2011, the press reported that Busch had agreed to a $1.5 million settlement with Kevin Martin on behalf of his son. The court would decide how much could be allocated to Adrienne’s parents.
Who is August Busch the 4th?
August Busch IV
Born| August Adolphus Busch IV June 15, 1964 St. Louis, Missouri, U.S.
Alma mater| Saint Louis University VLB Berlin
Occupation| Board member of Anheuser-Busch InBev Retired president and
CEO, Anheuser-Busch Companies, Inc. Retired director, FedEx
Spouse(s)| Kathryn “Kate” Thatcher (2006-2009) divorced
How old is August Busch III?
84 years (June 16, 1937)
Who was August Busch?
(December 29, 1865 – February 10, 1934) was an American brewing magnate who served as the President and CEO of Anheuser-Busch , based in St. Louis, Missouri, from 1913 to 1934.
Who is Billy Busch Sr father?
August Anheuser “Gussie” Busch Jr. (March 28, 1899 – September 29, 1989) was an American brewing magnate who built the Anheuser-Busch Companies into the largest brewery in the world by 1957 as company chairman from 1946 to 1975.
Who is August Busch IV married to?
Kathryn Thatcher